Things you do everyday might interest your audience.The will interest your audience. Behind the scenes are the perfect way to get your audience intrigued and involved in what you are doing. 

• Share what you do and your favorite part of your job. 
  
• Share the mundane moments that are habits for you that someone might not think of when prepping for your services or products
  
• Share everyday realities for you. They may not be something normal or even known to people in your audience who use your services and products. 
  

Be sure to Utilize a call to action (or CTA,) to ask your audience what more they want to know about your day. ​

Turn your answers to these questions into captions by simplifying it down into a succinct, clear caption that adds value to your audience's day.

If your post is engaging, entertaining or educating your audience  you are on the right track. If your post is simply just to get something out like a social media holiday that isn't relevant to your journey or your audience's, you may want to rethink why you are posting. 

Each platform will have their limitations to character account and hashtags, but customize your message to be purposeful and engaging with your audience at the front of your mind. After all that's what social media is all about? 

Even more special than their celebration, Isaac & Mo had their celebration in the backyard of one of their parent's house! What?! Can we talk about gorgeous and dreamy. What's even more special is that the bride's parents also got married here. 

This wedding was even more special for us at Brincefield Studios, because it was the second one that CJ & Helen got to capture together. The first one is always a whirlwind, but this day was special and CJ got the hang of it and helped capture some of my favorite photos of the day. 

Oops, did we not address the kilt? Both family's have lots an Irish connection. This wedding was the first of many Irish traditions like a bag piper, kilts and lots of adventure. The rain came in while set up was happening, but then it cooled off into a beautiful day. 

Congratulations, Isaac & Mo! Here's to years of adventure and love. 

​-Helen & CJ 

Starting a podcast is not just talking into a microphone. There's equipment to consider, how to edit and the most important is what you are going to talk about. 

Brincefield Studios has prepped a list and worksheet for you to start your path to developing your podcast. Be sure to click the button to download your FREE worksheet. 

Keep your audience in mind all the while planning your podcast. The information you share is for them. How can you serve your audience and stand out to them? By providing value, especially in a form that is free to listen, you are not only going to see a return on your investment but you will be building a community. 

Need to stay accountable? Send us a message to say that you are starting your podcast. Your worksheet will help you lay the groundwork for great conversations with your audience. Here at Brincefield Studios, your success is our goal. Be sure to ask any questions if you have them. 

The perfect social media plan looks like a perfectly made ice cream sundae.

COOKIE DOUGH: A combination of your passion and why behind what you are doing at the base will fuel the rest of the work you put in to show up for your audience.

VANILLA: Have a strategy and a plan to execute the content creation and scheduling of the pieces that you create for your audience.

CHOCOLATE: Engage with your community on your posts and theirs. Don't just like their posts... comment, message, watch their stories, answer the poll and genuinely show up for them.

SPRINKLES/CRUNCH COAT: Share behind the scenes on your stories, follow trends and cross your fingers for a little bit of luck in the finding your niche audience over time.

MIX IT TOGETHER: Your audience sharing and engaging with your posts will help your content reach the right people.
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Repeat by eating all the sundaes you'd like (I wish)... Continue to engage consistently and show up for your audience and watch your results. Grow and change with the platform, your audience and your goals. You got this! 

Questions? Send us a message on our website through our contact form or on social media. 

Batch creating a month of content isn't easy... It takes strategy, planning and a little bit of grit to get down and just do it. Here are 30 free content ideas for the month of April to help get you started. 

Keep in mind that your plan is flexible, but holding yourself accountable to a plan will only help you consistently show up for your audience. 

Brincefield Studios has services and strategies that can help you plan ahead, strategically post and show up for your people. Whether you are a business, organization or individual... we have an option for you to learn, grow or even just get started. 

This year has been nothing short of crazy, but down the road we may someday forget the things that made 2020 such a weird year. CJ & Helen totally plan to scroll through their camera rolls to pull out the best photos of the year to create a photo book but also need some written memories to remember the year by. 

Cue Helen who makes a worksheet for everything: now presenting your free, PDF of written prompts to "remember" & hopefully forget 2020. Feel free to download and fill out your own worksheet or take the prompts and write them in your own journal or even a photo book like us.

If you use this PDF, please leave a comment below or on our social media. We love knowing that our resources are in your hands & hopefully will provide some clarity or release to the hectic year this has been. ​ 

We know that 2021 is still a ways off, but as you start reminiscing this year & looking forward to the new one ahead, CJ & Helen wish you the best in navigating this thing we call LIFE. 

Start with what you know & plot the dates during the month that are a given. What are days that your audience is already going to be thinking about that month? How can your organization/business talk about that holiday in your own way? Are you celebrating New Year's Day?

​Google "monthly holidays" to be sure that you are not missing out on any crucial events & even add silly holidays, too. For example, January 8th is National Bubble Bath Day! If you sell soaps or are a interior designer, maybe use this holiday to promote your services for a new bathtub or some of those special soaps you sell. 

Where you are at, think of what local events are happening? Even if some events are virtual, what is currently going on that might be important for your business or organization to talk about? Think parades, food drives, and local events that are going on where you live. 

This is one of my favorite steps, because it requires us as an organization or business to think ahead about what is going on next month. What goals do we have as an organization or business? Do we have any programming that is launching or kicking off? Are there important sales deadlines or service requirements that we need to hit? 

How can we promote these events or goals while informing our audience the "why" behind what we do. Why are these programs & requirements important to us? and more importantly to them?

At this point, your blank calendar should be starting to fill up with general ideas. Take a step back and look at where there are "holes" or a chunk of days where you aren't sharing anything with your audience. Think of important reminders like missions and operations posts that you can fill in the empty spots to remind your current audience or inform your new audience what is important to you. 

If you are unsure of how to fill up more days with content, think of 20 questions & answers that you wish your audience knew about your business or organization. Write these down in another tab of your spreadsheet or in a notebook. Think about the tasks & people that fill your day to day & how you can share behind the scenes with your audience.  

Organize them in like categories or topics, so that you can distribute those content categories across your month in the "holes" between the other content that is being shared. 

Your plan is done! You have all the rough ideas slotted in your dates. Nice work! Now let's get to creating your content. Create a new column in your spreadsheet and label it captions. Start writing the caption for your post. Be sure to use a hook at the beginning or something to catch your audience's attention so they stop their scroll. Consider ending your caption with asking your audience to do something. By doing something, I don't necessarily mean say "buy this in the shop today" I mean like "Comment your favorite local place for pizza below" or "Leave your favorite emoji to describe that Friday feeling" or something along those lines. 

Add a new column and label it graphics. Use a template tool such as Canva to create a social media template graphic or place photos here that you are planning to use on that day. I like to use Google Drive to organize social media assets such as photos, videos or content pieces to keep my plan organized. Google has a wonderful share feature, where you can copy the photo's link and insert it in to your spreadsheet for easy access. 

You should be pumped once you make it to this step. Your spreadsheet & plan are complete for the month! Woot! Be sure to remember to post your content on the days you have it planned for on your social platforms. If you have a Facebook business page, utilize the publishing tools to schedule your posts to release ahead of time. If you have a scheduling tool such as Planoly or Hootsuite, be sure to schedule your whole month using your tool. 

It goes without saying that this is a constant cycle of planning ahead & executing. Mid-month around the 15th or so I begin the whole process over again to plan for the upcoming month. Don't worry: if you are running behind or starting in the middle of the month, utilize this same process week by week until you can work up to planning a whole month at a time. 

While this bulk creating and planning does take up an afternoon, even a couple afternoons, this method will allow for you to be executing your day to day operations or day-of engagement instead of posting. Rather than spending the half an hour each day to create a post, caption and all that manual labor you just did, you will be spending that time meaningful engaging with the people who interact with your social media. 

Creating a culture online is all about that two-way communication a.k.a  you need to comment back to your audience or invite those people who like your post to like your Facebook page. This meaningful engagement will build trust between your audience & in turn you will get to know them and vice versa. 

For more questions or examples on how to create a full content calendar, feel free to contact us via social media or our contact page. Helen is a planner by heart and is happy to walk through how to create a calendar to help you stick to your plan. Each month we have several clients that we tackle the obstacle of planning together & educate on how to use these tools effectively.

​A free, virtual call will help determine if a partnership would be beneficial in learning these skills or if you just need a reference to get started.